Ending / Credits
Thank you for taking a look at my workflow and the motion design process behind this successful campaign. Helping SaaS businesses elevate their brand through world-class motion design is what I do best.
Art Direction, Sound Design, Illustration & Motion Design: Adarsh Maurya
Client: Blink.new
If you're a SaaS business looking to boost your brand recognition and create high-converting visual campaigns, let's connect and build something amazing together!
After Effects Screenshots (Workflow)
Eng Bringing the Blink.new interface to life required a meticulous workflow in Adobe After Effects. From rigging 3D nodes for the AI integrations to utilizing complex expressions for the UI scrolling and typing effects, this phase was all about precision. Every layer and pre-comp was structured to maintain a fast, snappy rhythm throughout the nearly two-minute sequence
Images & Styleframes
Setting the visual tone. The styleframes were designed to mirror Blink.new's cutting-edge brand identity. I focused on a glowing, tech-forward aesthetic with deep blues and teals, contrasting with crisp, readable UI elements. The design had to feel modern, trustworthy, and instantly recognizable to their target audience of founders and creators.
How do you visualize speed and innovation? This was the core challenge for this motion design project for my client, Blink.new—the world’s fastest AI app builder. The goal was to create a dynamic, high-energy promotional video that captured the ease of turning ideas into functional apps without writing a single line of code. Through fluid UI animations and glowing, high-contrast aesthetics, this campaign not only generated significant views but also successfully increased Blink’s brand recognition by 18%. Here is a breakdown of the creative process behind the launch video.
Blink.new: Fast-Paced Motion Design for an AI App Builder
