Ending / Credits
Thank you for taking a look at my workflow and the motion design process behind this successful campaign.
Art Direction, Sound Design, Illustration & Motion Design: Adarsh Maurya
Client: Owner.com
If you're a SaaS business looking to boost your brand recognition and create high-converting visual campaigns, let's connect and build something amazing together!
Want access to the project files or looking to collaborate on your next project? Drop me an email at -
adarshmauryainfo@gmail.com
After Effects Screenshots (Workflow)
The recipe behind the motion. Creating these premium brand experiences required a highly structured workflow inside Adobe After Effects. Building out the UI components and animating the automated marketing dashboards meant managing complex pre-comps and dialing in custom expressions. Every keyframe and easing curve was optimized to ensure the final promotional video felt snappy, professional, and ready to drive engagement.
Images & Styleframes
In this section, you'll see the core styleframes alongside the final UI animations. The visual language was crafted to feel reliable, clean, and tailored to the restaurant industry. I focused on creating fluid motion for key interactions—like a customer easily navigating a custom-branded menu or the seamless flow of a commission-free checkout process. The motion was designed to demonstrate just how effortless the platform is for both the restaurateur and their customers.
Storyboarding & Concept
Before touching any software, the foundational promotional scripts and visual UI mockups were sketched out. This storyboarding phase was critical for visualizing the pain points of using third-party delivery apps and showcasing the seamless transition to Owner.com's customized, branded websites. Establishing a clear, conversion-driven narrative was the absolute priority here to ensure the visual flow matched the platform's mission.
For Owner.com—an all-in-one SaaS platform helping independent restaurants bypass third-party apps and take back control of their revenue—the goal was to build a brand campaign that felt empowering, direct, and premium. This project focuses on translating their core features, like commission-free ordering and automated marketing, into high-end UI animations and motion design that truly elevate their brand storytelling.
Owner.com: Empowering Independent Restaurants Through Tech
