Ending / Credits
Thank you for scrolling through! I really enjoyed diving into the e-commerce space and bringing this smart search tool to life.
Art Direction, Sound Design, Illustration & Motion Design: Adarsh Maurya
Client: SeekLab
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After Effects Screenshots (Workflow)
The technical backbone. Crafting these fluid UI animations required a deeply organized workflow inside Adobe After Effects. From rigging the search bar interactions to managing the precise timing of personalized recommendation pop-ups, this phase was all about technical problem-solving. By utilizing custom expressions and carefully dialing in the easing curves, I ensured the tech-forward, high-speed nature of the platform translated perfectly into the final render.
Images & Styleframes
Designing the flow of discovery. This section highlights the core styleframes alongside the final animated micro-interactions. The visual language was built around a clean, modern aesthetic to let SeekLab’s UI take center stage. I focused on fluid transitions between the different search modes—animating voice recognition waves, seamless image uploads, and text inputs adapting to typos in real-time. The motion had to feel as smart, responsive, and seamless as the product itself.
How do you visualize the magic of understanding customer intent?
For my client SeekLab—an advanced AI-powered e-commerce search platform—the goal was to create a motion design sequence that showcased their core features in a highly engaging way. The challenge was taking complex AI capabilities, like multi-lingual text intent, voice recognition, and image-based search, and making them feel effortless and intuitive for e-commerce brands. Here is a look into the motion design process that brought this smart UI to life
SeekLab: Creating the Future of
E-Commerce Search
