Ending / Credits
Thank you for scrolling through! I really enjoyed diving into the e-commerce space and bringing this smart search tool to life.
Art Direction, Sound Design, Illustration & Motion Design: Adarsh Maurya
Client: UX ENGINE
If you're a SaaS business looking to boost your brand recognition and create high-converting visual campaigns, let's connect and build something amazing together!
After Effects Screenshots (Workflow)
Behind the scenes, shaping how the scenes were presented visually required a highly collaborative approach. This phase went beyond just keyframing—it involved fine-tuning the art direction, editing, and motion direction to ensure everything supported the overall tone of the video. The pacing and motion flow were carefully synced with the selected music and AI-generated voiceover, which played an important role in strengthening the mood and emotional feel of the final piece.
Images & Styleframes
The focus at this stage was transforming the initial concepts into a smooth, engaging, and dynamic motion experience. By creating fluid animation, each scene was crafted to feel seamless, clear, and enjoyable to watch. This motion work injected energy, rhythm, and a natural visual flow into the project, helping the story feel more alive, easy to follow, and highly impactful from start to finish
Storyboarding & Concept
Laying the foundation for a seamless journey. Before any motion began, the project required a strong narrative blueprint. Through careful creative direction, writing, storyboarding, and illustration, the static ideas were structured to present information in a simple and attractive way. The visual identity was built around a vibrant gradient palette of green, yellow, and teal, combined with organic shapes and flower-inspired icons. These elements were specifically chosen to reflect the project's core values of growth, flow, creativity, and simplicity.
UX ENGINE is a motion-driven SaaS ad explainer video designed to turn ideas into smooth, easy user experiences. The core idea behind this project was to simplify how users understand websites and digital platforms, making the message clear, engaging, and easy to follow. By using flexible visuals, clean UI scenes, and light, natural storytelling, this project explores how motion and smart layouts shape intuitive, human-centered digital products. Ultimately, the final video successfully achieved its goal, surpassing half a million views across platforms thanks to strong engagement driven by a user-focused design approach
UX Engine: SaaS Ad Explainer
UI Video
